Lead Reactivation · Cold databases
Your old lead list can still sell.
You have contacts you already paid for sitting forgotten in your CRM or spreadsheets. Fluya re-engages them on WhatsApp and by phone with a fresh reason, talks with those who reply, and hands only interested leads to your team.
of leads reactivated in a real case
In short
Lead Reactivation is an automated lead reactivation campaign: it segments your dormant database, re-engages it with a value-driven reason on WhatsApp and voice, converses with and qualifies those who reply, and transfers interested leads to your team with a booked meeting. It is not a blast: it is one-to-one conversation at scale.
Documented real case
Results from a list written off as lost.
- of leads reactivated
- 23%
- of leads reactivated
- Replied positively to the re-engagement.
- in recovered sales
- ~$18K
- in recovered sales
- Deals attributed to the campaign.
- in extra ad spend
- $0
- in extra ad spend
- Only already-paid leads were used.
Lead database with 30 to 60 days without follow-up. See the case step by step
How it works
A reactivation campaign in 4 steps.
- 1
Segment the list
Split by age, product of interest, and loss reason to personalize every message.
- 2
Give a new reason to talk
Never “are you still interested?”: new inventory, new terms, dates, or a time-limited benefit.
- 3
Converse, don’t broadcast
The agent answers questions, qualifies, and offers time slots to whoever replies, on WhatsApp or by phone.
- 4
Hand off to a rep
Reactivated leads with real interest reach your team with context and a booked meeting.
Best practices built in
Reactivate without burning your number or brand.
Official API and approved templates
Messages go through the official WhatsApp Business API with Meta-approved templates and controlled pacing.
List cleanup first
For older lists, numbers are validated before the campaign to protect your line’s reputation.
Courtesy calls
An AI call complements leads who do not read WhatsApp and checks interest in seconds.
Lead reactivation FAQ
How old can the database be?
Lists that are 30 to 180 days old usually respond best. For lists older than 6 months, validate numbers before the campaign.
Is there a risk of my WhatsApp being blocked?
The risk is minimized by using the official WhatsApp Business API, Meta-approved templates, and staggered sending, which is how Fluya runs campaigns.
What results can I expect?
It depends on the list, ticket size, and reason for reaching out. As a reference, our documented case reactivated 23% of a list with 30 to 60 days without follow-up and recovered ~$18,000 in sales. See the case.
Do I need to spend more on ads?
No. Reactivation works on contacts you already paid for.
Reactivate the leads you already paid for.
Tell us how many contacts you have without follow-up and we will propose a reactivation campaign.