Gyms, boutique studios, and sports clubs
More new members and more former members coming back.
Fluya answers anyone asking about memberships within seconds on WhatsApp and by phone, books their trial class, follows up until they sign up, and reactivates former members, 24/7.
In short
For gyms, boutique studios (yoga, pilates, cycling, CrossFit), and sports clubs, Fluya acts as a 24/7 AI sales advisor: it answers questions about plans, schedules, and promotions, recommends a plan based on the person鈥檚 goal, books the visit or trial class, follows up until sign-up, and reactivates former and frozen members on WhatsApp and by phone.
Industry data
What the fitness numbers say.
- average annual member retention
- 66.4%
- average annual member retention
- In other words, roughly one in three members leaves every year. Health & Fitness Association, 2025: 175 companies, more than 17,000 facilities in 27 countries.
- of prospect calls never reach a person
- 39%
- of prospect calls never reach a person
- Secret shop study of 105 US gyms (Replify, 2025).
- of prospects get no follow-up
- 88%
- of prospects get no follow-up
- Same study: no contact in the 72 hours after the inquiry.
Sources: Health & Fitness Association, 2025 Fitness Industry Benchmarking Report 路 Replify, Fitness Industry Secret Shop Report. These are market data, not Fluya results.
Where members are lost
The three leaks in a gym.
Inquiries nobody answers
People asking about memberships at 9:00 PM or on a Sunday usually join the gym that answers first.
Trial classes that never happen
Without confirmation and reminders, many booked trials never walk through the door, and without follow-up after the trial, sign-ups go cold.
Forgotten former members
With average retention at 66.4%, about a third of members leave every year, and almost nobody contacts them again.
How it works
From the first message to the member who comes back.
- 1
Instant response to prospects
Replies within seconds on WhatsApp, Instagram, or by phone with plans, schedules, prices, and current promotions, even at night and on weekends.
- 2
Recommended plan and trial class
Asks about the goal (weight loss, strength, group classes), recommends a plan, and books the visit or trial class with reminders.
- 3
Follow-up until sign-up
If the person doesn鈥檛 sign up after the trial, it restarts the conversation with the right plan or promotion.
- 4
Former member reactivation
WhatsApp and phone campaigns to former and frozen members with a real reason to return: a new location, new classes, a trainer, or a comeback offer.
reactivated
Fluya鈥檚 own reactivation result
23% of a lead list reactivated.
In a list with 30 to 60 days without follow-up, a WhatsApp reactivation sequence reactivated 23% of contacts and generated ~$18,000 in sales, with no extra ad spend. The same mechanism applies to former members.
See the caseFAQ for gyms
Does it work for boutique studios like yoga, pilates, or CrossFit?
Yes. Beyond monthly plans, it can share class packs, book trial classes, and follow up with people who bought a single class.
Does it connect to my gym software?
We connect via API and webhooks to the management software or CRM you use when it offers integration, and to Calendly, Cal.com, or Google Calendar to book visits and trial classes. See integrations.
How does it reactivate former members without being pushy?
With Meta-approved templates, a real reason to come back, and spaced-out sequences. The agent honors do-not-contact requests.
Can it share prices and promotions?
Yes, using the information you define and keep updated. When the person is ready, it books them or hands them to your team to complete the sign-up.
Fill your classes with the people already asking about you.
We鈥檒l show you how to turn more inquiries into members and bring back the ones who left.